AdWords, also known as Pay-Per-Click, can create an immediate boost in website traffic for your site. You’ll see them whenever you run a search query on Google. Businesses create ads that appear higher on the SERP than their competitors organic search results. High quality Ads are the first thing a…
You may have noticed an absence of paid search ads from the right hand side of Google search results. Your mind isn’t playing tricks on you. Google has decided to remove right hand side ads because, after extensive testing, it has deemed that the particular positioning of these ads, garnered…
Usually the security of a website is the last thing on your mind when you’re looking for a great website. Potential website owners are looking for great designs, awesome JavaScript effects, and interactive on-page elements. However, in the 10 years I’ve been overseeing the design of hundreds of websites, there has been very few occasions…
The SEO industry has grown at an alarming rate for the last few years. More and more companies are now investing in their online presence to ensure they beat the competition next year. It’s important for all SEO professionals to keep their finger on the pulse and stay ahead of…
Google “SEO is dead” and hundreds of articles will come up. The (erroneous) notion that search engine optimisation has had its day has been around for a couple of years now, with some digital marketing bloggers proclaiming that Google is killing off the discipline with its endless algorithm updates. In…
Launched in 2010, Alexa now ranks Pinterest as the world’s 37th most visited website. Not bad, for a platform that’s still often dismissed as a timewaster for bored mums. The user demographic holds true, and that’s a really good thing. Here’s why: about 85% of Pinterest’s users are female, in the…
Update 06/08/2015: After much testing and research I can conclude that although ht access,IP blocking etc is a method to prevent some referral spam, it is not an absolute solution. Most referral spam comes from manipulating your Google analytics ID to simulate a website referral. In most cases, there is no…
A cross-site scripting vulnerability has been discovered that can allow commenter’s to compromise your WordPress websites. Please ensure that you update all instances of WordPress to 4.2.1 as soon as possible. You can do this by logging into your WordPress Dashboard and clicking “Update now” from the “Updates” option in…
I’m just going to put this graph here as it is a great representation of what to expect from the results of a organic SEO campaign. Unfortunately organic SEO is one a form of marketing in which you see gradual improvements. It takes a lot of hard work, whilst not necessarily seeing any…
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