AI is everywhere these days. It’s picking the songs in your Spotify playlist, suggesting what to watch next on Netflix, and even helping you write emails. But one area where AI is making a huge impact without a lot of people realising it – is in development. Especially in Web development where it’s assistance is helping to not only improve and speed-up the creation of the code behind the site, but to improve the users engagement and the tools that help monitor users interactions and the performance of a website.
Not long ago, launching a site meant days of manual coding and endless design tweaks. Now, AI is stepping in to take the heavy lifting off the developer’s plate – making websites more personalised, better performing, and far more efficient to build.
If you’re looking for a web design agency that’s embracing this new era of AI-powered development, that’s what we do.
So, what does that actually mean? Let’s break it down.
AI is Taking Over the Tedious Tasks
Building a website from scratch used to be a pain. Writing lines and lines of code, debugging, testing – over and over again. But now, AI is making that process far easier (and faster). Tools such as Github Copilot or Tabnine handle the time consuming and repetitive tasks in creating a website to allow developers more time to complete complex tasks and handle the aspects which AI hasn’t mastered yet. The tools don’t stop at just doing the repetitive tasks, they suggest code as you type, catch errors before they become a problem, and help you follow best practices, all of which saves a huge amount of time.
Websites Are Getting Smarter (and More Enjoyable to Use)
A great website isn’t just about how it looks – it’s about how it feels to use. AI is making websites more personal, more interactive, and just… better.
Chatbots that don’t sound like robots – You know those little chat windows that pop up when you visit a site? AI-powered chatbots (like ChatGPT and Dialogflow) are getting really good at having actual conversations with visitors, answering questions, and even helping with customer support – without making people wait on hold.
Tools such as Zipy use AI to monitor and analyse user sessions helping to identify and capture errors and bugs in real time as users are interacting with the site and feeding back to developers with summarised and detailed notes along with recordings of the sessions. Helping developers to spot and fix bugs quickly and efficiently.
SEO is also getting an Upgrade
If you want people to find your website, you need good SEO. But keeping up with Google’s algorithm changes can be like trying to hit a moving target. That’s where AI-powered SEO tools like Clearscope and SurferSEO come in. They analyse what’s ranking on Google right now and give you real-time recommendations on keywords, structure, and readability. They also help with the behind the scenes setup with generating meta tags automatically, just like with writing code it’s streamlining and doing the heavy lifting when it comes to the repetitive tasks.
Creating that unique Image or Video is now possible with AI
Have you thought of a video for your hero that would sell your business best or the perfect image that represents your article but you don’t have the ability to create or capture it? AI has now become powerful and intelligent enough to be able to create a video or image with just a couple of words. DALLE·3 and Adobe Firefly can now create images that look just like a photographer had taken them and with Sora you can create videos that would take months to create normally. However, you have to be careful, as it can be easy to spot an AI image.
So… What’s Next?
AI in web development is still evolving, but here’s where we’re headed next:
- AI-generated code – Developers will rely even more on AI to write and refine code, making the process faster and smoother.
- Voice search optimisation – More people are using voice assistants, so websites will need to be built with voice search in mind.
- AI-powered design – Expect smarter design suggestions, adaptive layouts, and even AI-generated animations.
- Predictive analytics – AI will help businesses understand what users want before they even realise it themselves.
- More accessible websites – AI will improve accessibility with real-time translations, voice navigation, and automatic captions.
The Bottom Line
AI isn’t here to replace web developers – it’s here to make their jobs easier. From writing code and optimising SEO to making websites more interactive, AI is transforming web development in all the right ways.
AI-powered web development isn’t the future. It’s happening right now. And honestly? It’s pretty exciting.