Website Titles, Meta and Heading tags are arguably the most important aspect of onsite SEO optimisation.
What are they?
Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>
Heading tags, as their name suggests, are used to differentiate the heading of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is the h6 tag.
<h2>Secondary Heading 1</h2>
<h3>Sub-section of the secondary heading 1</h3>
<h2>Secondary Heading 2</h2>
<h3>Sub-section of the secondary heading 2</h3>
Keyword Tags, defines the keywords that are related to the website page and its content, although keyword tags are no longer taken into consideration by most major search engines.
<meta name=”keyword” content=”keyword1, keyword2, keyword3″>
What you need to do with these tags:
- All tags need to be populated.
- They must all be the correct length
- Title tags – no more than 70 characters.
- Meta Descriptions – no more than 156 characters .
- H1 Tags – There is no set limit, but do not crowd; no more than 120 characters as a rule of thumb.
- Keyword tags – these do not have an effect on most search engines; if you use them, limit their use to 5-10 keywords. If you’re stuffing these with dozens of keywords it will hinder your rankings.
- They must include your keywords you want to rank the page for, and the keywords must be relevant.
- They need to make sense, don’t just jam keywords into these tags.
Most CMS’s provide plugins that allow you to edit these tags in your website’s CMS. If you’re still confused about how to edit your website’s Meta tags in order to benefit your SEO, contact Creative Brand Design, and we’ll be happy to provide complementary advice on the matter.