A Free & Instant SEO Report of your Website From Trusted London Based SEO Experts.

SEO Checker – FAQ’s

Website Speed test

Google takes page speed into account as a ranking factor as per several official Google announcements over the past few years.

If your website doesn’t load quickly, it’s not going to rank well. Our SEO Checker will tell you your load time!

Your websites loading time should be a priority. Slow loading times can also increase bounce rate, reduce customer satisfaction and studies have shown a direct correlation between load times and conversion rates.
Here are some website benchmark loading times to put your websites speed into perspective:

  • • If your site loads in 5 seconds it is faster than approximately 25% of the web
  • • If your site loads in 2.9 seconds it is faster than approximately 50% of the web
  • • If your site loads in 1.7 seconds it is faster than approximately 75% of the web
  • • If your site loads in 0.8 seconds it is faster than approximately 94% of the web

You should be aiming at a loading time between 1.5 and 3.0 seconds, any slower it’s going to impact your rankings from Google and the engagement of your websites users.

Websites url structure

A URL is a human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.

How your website processes urls has an impact on your SEO rankings. It also tells search engines like Google what your websites pages and structure is all about.

URL’s that use numbers/ids as identifies and GET definitions in the url are not search engine friendly and will not aid, and may even hinder, your SEO rankings.


If your URL’s look like this, you need to rewrite them in order to be SEO friendly. Your server/website can be configured to process URL’s differently and in a more SEO friendly fashion, including keywords and specific structures.

So the same URL rewritten to be SEO friendly would look like:


Both these URL’s will display the same page. They are simply processed differently by the server/website; the second giving your website a clear structure and SEO optimised URL.

Here is a great cheat sheet for SEO friendly urls:


It’s likely you will need professional help rewriting your URL’s (which we offer at Creative Brand Design) as it might mean some website/server code changes.

Website titles, description and heading tags

Website Titles, Meta and Heading tags are arguably the most important aspect of onsite SEO optimisation.

What are they?


Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.



<title>Example Title</title>



Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.



<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>



Heading tags, as their name suggests, are used to differentiate the heading of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is the h6 tag.


<h1>Main Heading</h1>

<h2>Secondary Heading 1</h2>

<h3>Sub-section of the secondary heading 1</h3>

<h2>Secondary Heading 2</h2>

<h3>Sub-section of the secondary heading 2</h3>


Keyword Tags, defines the keywords that are related to the website page and its content, although keyword tags are no longer taken into consideration by most major search engines.



<meta name=”keyword” content=”keyword1, keyword2, keyword3″>



What you need to do with these tags:

  1. All tags need to be populated.
  2. They must all be the correct length
    1. Title tags – no more than 70 characters.
    2. Meta Descriptions – no more than 156 characters .
    3. H1 Tags – There is no set limit, but do not crowd; no more than 120 characters as a rule of thumb.
    4. Keyword tags – these do not have an effect on most search engines; if you use them, limit their use to 5-10 keywords. If you’re stuffing these with dozens of keywords it will hinder your rankings.
    5. They must include your keywords you want to rank the page for, and the keywords must be relevant.
    6. They need to make sense, don’t just jam keywords into these tags.

Most CMS’s provide plugins that allow you to edit these tags in your website’s CMS. If you’re still confused about how to edit your website’s Meta tags in order to benefit your SEO, contact Creative Brand Design, and we’ll be happy to provide complementary advice on the matter.

Image analysis

Search engines can’t read images like we can. What they see is the code that is on the webpage. An image to a search engine looks something like this:

e.g. let’s say you have an image of an elephant on your webpage:

<img src=”path/to/your/image-of-elephant.jpb” title=”this is an image of an elephant” alt=” this is an image of an elephant”>

To tell search engines what the image is all about we use 3 indicators.

  1. The filename of the image – make sure its relevant, in our example about “image-of-elephant.jpg” is better than “e-DC3232_%20id333.jpg”
  2. Alt Tag –In our example alt=” this is an image of an elephant”  is a good alt tag, it tells the search engine what the image is about and provides a descriptive text if the image is for some reason unreadable. For example; if you browse with images disabled.
  3. Title tag – This effectively tells search engines what the image is about, don’t leave it empty as you’ll miss out on the ranking factors from your website images. It’s a good idea to include your keyword in this tag.

Make sure these 3 tags/elements are filled out correctly and optimised for your website to gain all the benefits from having relevant images.

Copy analysis

Good website content and copy is absolutely fundamental to SEO:

No Quality Content = No Quality SEO Rankings

Simple as that!

What does the SEO checker look at with your websites content?

  1. You need to have 2000+ words on your webpage. Seem like a lot? It’s not. The more high quality content your website has, the better its chances for ranking.
  2. Include your keywords in your content! Seems logical, but it’s so often overlooked. If you want your website to rank for the keyword “Bakery in London”, include that keyword, or variations of this keyword, in your content.
  3. Add your keyword to the first 100 words – the content at the top of your webpage has a higher importance than content lower down on the page, Google’s algorithms now takes this into consideration.  Use the old newspaper “above the fold” principle, if it’s important it should go at the top half of the website.
  4. Add your keyword to anchor text – it tells search engines what your links are all about. Things like “click here” are much less helpful than “Get a SEO Checker & Analysis Here”. Your anchor text is the clickable text that navigates you to the next page, which is by default highlighted in blue on webpages.

Code Analysis

The mark up and structure of your website’s code influences several ranking factors. Website structure and hierarchy are importance factors for indexing the website’s pages and structure amongst other factors.

So what does the report check?

  1. HTML validity – Although this is a debatable topic amongst SEOers, correctly structured html code will aid in the search engine crawlers readability of your website.
  2. Flash – search engines have problems reading flash objects in webpages, its better not to use flash if you’re looking to retain good SEO indexing of your website.
  3. Inline CSS – Although this is another debatable topic amongst SEOers, effective use of CSS to style your website is beneficial to your website’s overall performance, including SEO.
  4. Text to html Ratio – this is the ratio of your written content on your websites page compared to the html that makes up the design and structure of that webpage. Text to HTML ratio is not a direct ranking factor for search engines, although there are many factors related to the ratio that indicate best SEO practices and thus may indirectly result in higher search rankings. If your text to SEO ratio is low, add more content.
  5. Author Markup – Although authorship now has slightly less impact on SEO rankings due to Googles recent exclusion of authorship images on search pages, assigning the author of your content aids in rich snippet data and can benefit your rankings/listings on Google.
  6. Sitemap – In order for search engines to effectively index your website’s pages, your site requires a sitemap. In essence this is a list of your website’s pages with the priority and frequency of changes listed. It helps make sure all your website’s pages are appearing on search engines.

Social Analysis

Social Media…don’t like it? Tough. If you want top SEO rankings you need to do it, fact!

The amount of shares, tweets, +1’s, likes (and any other adjective to describe sharing of interest on a social media platform) produces a “social signal” to your website’s page or domain and in turn these signals directly aid your SEO rankings.

So set up those profiles, link them into hoot suit and schedule in those engaging social media updates.

The report analyses your websites Tweets, Facebook page shares and Google +1’s.

If you sitting there and thinking, really Google + no one uses that…. Well you might be right, but Google + is arguably the most important social media platform for SEO, so we highly suggest getting a page set up and getting some updates going to engage those circles.

Not really social media but we also check for a blog, blogging is hugely positive to SEO. If you blog on your website you’ll receive on average 55% more traffic than if your website does not have a blog, so get blogging!

Mobile Analysis

I’m sure we don’t need to explain the importance of mobile devices and their steady incline in use over the last decade.

The fact is, up to 50-60% of your traffic can be from mobile devices, depending on your websites industry. If your website is not optimised for mobiles devices, then you run the risk of not getting the most you can from this traffic.

Our SEO checker takes a look at the responsiveness of your website on mobile devices. If your website doesn’t have a mobile version or utilise responsive design, you need to address this as soon as possible.

If you’re not sure how, please feel free to get in touch and we’ll happily advise.

Link Analysis

The report analyses the backlinks pointing to your website. These are the links that point to your website from other websites.

Please note: we have limited information on your websites backlinks, so although we may say you have a few, its possible you may have more or even less in the eyes of search engines, especially Google.

The amount and quality of the backlinks play an important role in the ranking of your website on search engines.

For more information on how to build effective backlinks to help rank your website on search engines, just get in touch.

Domain Analysis

The SEO checker takes a look at the data around your domain and evaluates its impact on your SEO rankings.

Unfortunately there isn’t a lot that can be done (at least in the short term) to improve some of these metrics, however working on a long term SEO strategy will aid with these figures over time.

  1. Domain age – Effectively, the older the domain, the more authority it has in the eyes of Google. Domains that are less than 1 year old will struggle to achieve decent SEO rankings.
  2. Domain expiry – This surprisingly is a ranking factor, domains that are registered longer i.e. renewed for 3 years as opposed to 1 year, in the eyes of Google deserve more trust as that domain is effectively saying “we plan to stay around for a long time”. Although minor, this is still a ranking factor, so go for a few more years on your next domain renewal.
  3. Favicon –  this aids with branding, not a direct SEO ranking factor, but aids with identifying your website.

Task List/Check List

Well that’s just us being helpful for you and providing you with an actionable list of SEO areas to correct.

If you get stuck with any, or simply need any help or advice with any or all aspects of your SEO checker, feel free to just get in touch. We’re here to help and in most cases can offer complimentary advice to help you solve your SEO woes yourself.