A key focus for us as a website design agency is staying on the cutting edge of what makes a cool, interactive, engaging, and creative website in 2025. Over the past few years, we’ve worked on projects that use a range of design techniques and animation effects to help our clients’ websites stand out and get noticed.
With that in mind, here are my top 8 favourite interactive website examples and animations from our projects, in no particular order:
1. Soapbox
Soapbox is a client we built a website for in 2024. They’ve reimagined the way people experience music, pushing the boundaries of storytelling with 3D holograms that capture legendary artists in stunning, lifelike detail.
The effect we created here uses a Three.js WebGL scroll interactivity technique. We modelled a 3D headpiece and combined it with an interactive scroll effect that immerses you in the experience – simulating the moment you enter a VR headset. The animation then transitions seamlessly into a video that demonstrates the functionalities and capabilities of the Soapbox platform, before pulling you back out.
It’s a fantastic effect that visually showcases what Soapbox does and who they’re aiming to reach. The site uses cutting-edge WebGL and Three.js effects, combined with pin spacing and fixed-position scrolling, to create an engaging and immersive experience.
Shout out to our developers Patrick and Tyler for bringing this to life and making it happen.
Check it out here: https://www.soapbox.us/
2. Recharge
Recharge is a global provider of prepaid gift cards. We partnered with them in 2024 to design and build a company website that really portrays the brand in the light it deserves.
The hero effect we created for their site focuses on an interactive scroll animation that takes you through the wide range of gift cards they offer. It also features an interactive 3D slider, allowing you to explore the various Recharge brands and websites online.
This effect combines a Three.js canvas (used for the subtle floating elements) with good old-fashioned GSAP-powered scrolling animations to deliver a smooth and engaging experience.
Shout out to our developers for bringing this concept to life and making it work so seamlessly – and to an amazing client for collaborating with us to make it happen.
Check it out: https://company.recharge.com/
3. Gorilla Science
This is a site we built last year for Guerrilla Science, an online production company creating engaging science content. There’s nothing overly complex in terms of tech here – no big 3D libraries or anything like that – but it shows how you can achieve a slick, interactive site with clever use of loading animations, micro-interactions, and subtle effects that really bring the pages to life. It’s a great example of how good design and thoughtful details can go a long way. Credit to our designer Peter and developer Tyler for pulling this one together.
Check it out: https://watchgorillascience.com/
4. Nato Innovation Fund
This was a project we worked on throughout 2023 and 2024 for the NATO Innovation Fund – a venture capital fund backed by NATO allies to invest in cutting-edge technologies that strengthen security and resilience. The brief was to create a site that not only promoted the fund but also positioned it as forward-thinking and accessible to innovators across sectors.
We took their existing brand guidelines and extended them with a series of custom illustrations and iconography, pairing these with clean layouts and subtle scroll interactions to give the site energy without overcomplicating the user experience. The end result is a polished, highly engaging web presence that reflects the fund’s mission to bridge innovation and defence.
Shout out to the team for this one – a great project to collaborate on, and a pleasure working with the NATO Innovation Fund team.
Check it out: https://www.nif.fund/
5. Landways
We built the Landways site in 2023–2024 as part of their push to showcase their innovative approach to digital infrastructure for sports and entertainment venues. Landways design and deliver cutting-edge networks that transform how stadiums and large venues connect and operate – so the website needed to reflect that same level of innovation and clarity.
This is another great example of how you don’t need heavy JavaScript libraries or WebGL to create an interactive, engaging experience. Through smart use of animations, subtle hover states, and scroll-triggered effects, we were able to bring the site to life while keeping performance lean. The result is a clean, modern site that feels dynamic without being overwhelming.
Big credit to the team for pulling this together – a brilliant project to work on.
Check it out: https://landways.com/
6. Fairvue
We built the Fairvue Partners site in 2023–2024 as part of a wider effort to refresh their brand and give them a stronger online presence. Fairvue operates in a sector that can easily come across as dry, but this project shows how even in a “boring” industry, you can create a site that feels fresh, interactive, and engaging.
There’s nothing overly complex here – no heavy libraries or flashy tech – just clean design, smart use of media, and thoughtful animations paired with fixed-position scrolling to add depth. It’s a great example of how the right design choices and solid development can deliver a site that feels modern and dynamic without overcomplicating things.
Check it out: https://www.fairvuepartners.com/
7. SiteSpan
Sitespan is a site we built recently that’s a great example of how we’re starting to work more 3D interactivity into our projects. Here, we used a WebGL-powered three.js object in the background with subtle scroll effects layered in to give the site a sense of depth and movement.
It’s details like this that set our work apart. These days, anyone can spin up a basic website with AI and a few lines of code, but the difference between a site you’ll remember and one you won’t often comes down to interactivity and the way it feels to use. That’s exactly what we’ve done here – and what we’re pushing even further on Modern Builds. Great work from the team on this one.
Check it out: https://sitespanllc.com/
8. Altnets
We’ve just launched the new Altnets site – a recent build that gives the brand a fresh, modern presence in the fibre network space. It’s clean and professional but with some great design touches, nice animations, and subtle interactivity that make it feel more engaging.
There’s no need for heavy libraries here – it’s a good example of how, with solid development and the right design choices, you can create a site that feels dynamic and polished without overcomplicating things.
Wrapping Up
In conclusion, interactivity and animation play a huge role in making a website stand out. They help create a site that’s not only more engaging but also keeps people on the page for longer and leaves a lasting impression. It’s the difference between a generic, AI-generated website and something that feels cutting-edge and memorable – the kind of site that makes your business, service, or product stand out.
What’s more, it doesn’t always need heavy libraries or overcomplicated tech. Often, a lightweight, well-built site combined with smart design choices is all it takes to deliver a great interactive experience.
These are just a few examples of the work we’ve done recently. If you’re looking to create an engaging, memorable website of your own, get in touch – we’d love to help.