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Miffy Shop

Miffy Shop Overview

Miffy is a small female rabbit in a Dutch series of picture books drawn and written by Dutch artist Dick Bruna.

Miffy shop is the largest stockist of Miffy merchandise, stocking soft toys, clothing, games, and much more.

MANAGEMENT AND OPTIMISATION

Solution

Creative Brand Design provided a series of ongoing search engine optimisation for Miffy Shop, to improve the sites presence online and eCommerce sales.

An Google Ads campaign was been set up, to help drive traffic, with ongoing optimization. New landing pages were set up to appeal to a wider audience and improve overall conversion rates.

The Landing pages were optimised with focus keywords that ensure Miffy Shop appears in a variety of search queries.

Remarketing was also performed through this Google Ads, with merchant feed setup, ensuring merchandise is viewable across google shopping.

ROI, Rankings, Exposure

Results

The SEO efforts, ensured an overall improvement in rankings, sales and ROI. The Google Ads remarketing campaign ensures that after a user visits Miffy Shop, on any related site, a targeted banner advertising Miffy shop, will be displayed. This, in turn, increases the reach of the website and encourages repeat sales, and helps reduce any lost sales opportunity.

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