Cephtactics are a unique partnership providing training courses in head and neck healthcare, genetics, cybernetics and psychology amongst others with an interest in pioneering cooperation.
Cephtactics provide post-graduate training courses in a variety of medical fields, and had separate websites driving lead generation for each specialism. They required a central landing page, to bring all their branches together and act as a portal to each individual specialist site.
Making use of blues & greens often associated with the medical profession, the design team at Creative Brand Design chose a very clean, white-space based layout for the Cephtactics landing page. We wanted it to look modern & high-end, while maintaining a professional feel to avoid being overbearing on the user.
Use of SVG animation & subtle details like images breaking out of bounds add to the crisp feel of the site and keep the user engaged.
Because the page needed to act as a central ‘hub’ to direct users to the right Cephtactics sub-site, it was important that there was a clear path for the user to follow.
We laid the page out in a way to make this process very straightforward, with different sections for each branch and links at both the top & bottom of the page inviting the user to read more about the branch they choose.
We also provided a contact form at the end of the page for general enquiries unrelated to any specific Cephtactics sub-site.
Cephtactics are very happy with their new central landing page, and have seen an increased in lead generation to their sub-sites as a result.
The WordPress CMS makes it very easy for them to update & manage their content and imagery, and add new branches should they need to expand the site in the future.
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