Boomerang’s flexible messaging solutions deliver cost savings, improved customer experience and process improvement into a diverse range of business industries.
Boomerang are a leading provider of interactive SMS & Email systems for businesses, and their old website had become outdated, failing to represent their modern technology & approach. As a technology company, they knew they could trust us to deliver a high quality, well performing site to complement their rebrand.
Boomerang Messaging
Complete Messaging Solutions
Hello stranger.
You've received a message!
We've got a bite!
Here's your first message.
Yes!
You've replied (with the correct answer).
Uh...
Even if the answer's bad, we'll still analyse it.
There is hope!
Are we doing better yet?
Ah well, it's a lost cause.
Can't say we didn't try!
The Hard Sell
We can point you to an example!
Plain Jane
Not just a pretty face...
The End is Nigh
See how we know what you're thinking? It's magic.
Start your journey
Seriously though - hit us up.
After all that?!
We should probably remove this option.
Phew! You made it.
Bandersnatch got nothing on us
When we think of a high-end, quality website, we immediately think of spacious, airy designs with clean-cut lines and stylised images. We tried to reflect these attributes in our design for Boomerang – delivering beautiful page layouts to complement their branding.
Consistency was maintained throughout the site, to keep everything on the same wavelength. We even designed bespoke icons for Boomerang’s services & sectors, building upon their existing icon set in the new, minimalist style.
Central to Boomerang’s existing website were a number of interactive demonstrations of their messaging services, using intelligent logic to detect user input and provide answers. The existing systems, however, were poorly coded and contained within an old-school mobile phone template which, ironically, wasn’t mobile friendly.
Creative Brand Design rebuilt the demo from scratch, using Javascript to control the form interface & logic, and PHP / Ajax calls to connect with a database of information that Boomerang could edit. The result is a much more modern, faster & easier to manage system – the same one that you might have played with further up this page!
As an accompaniment to the redesigned Boomerang website, Creative Brand Design designed & developed a custom ‘skin’ / portal system to provide Boomerang’s potential clients with an information system that used a less traditional style.
Alongside the front-end challenge of creating such a bespoke & interactive design, a lot of PHP and database work was involved. A custom backend was created to enable Boomerang to upload a huge amount of content & map it to areas of the skin system, depending on the path visitors chose.
The new Boomerang website is a huge improvement over their old site, with a modern and refreshing design & easy to navigate layout. It also loads significantly faster thanks to the optimised code, improving user engagement & lead conversion.
The website is fully responsive & carefully optimised for every type of device, to ensure seamless usability no matter how it is being viewed.
Do you have a similar project in mind, that you feel the design approach, interactivity or functionality used on this project would work well for you?
We’re always happy to discuss your project with you and put together a free proposal, just fill out the form below or give us a call to get started:
