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J.STIMLER
Award Winning Web Design

Bespoke web design for J. Stimler, highlighting their premium fabric design and production services.
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Client
J.Stimler
Industry
Fashion
Duration
12 Weeks
Year
2023

https://jstimler.co.uk/






Requirements
A New High-End Direction
J. Stimler has been a valued client for over 10 years. Recently, they made the strategic decision to pivot their target audience towards high-end, high street retailers.
To better align with this new direction, they sought a more modern and fashion-forward website to appeal to this demographic. Additionally, the website is multilingual, with tailored content for an Australian version of the site, ensuring it resonates with local audiences and meets their specific needs.
To better align with this new direction, they sought a more modern and fashion-forward website to appeal to this demographic. Additionally, the website is multilingual, with tailored content for an Australian version of the site, ensuring it resonates with local audiences and meets their specific needs.



Design Process
Minimalist, Clean Design
We aimed to keep the site minimalist, with plenty of white space to create a clean, professional look.
Given the limited amount of content, our goal was to ensure that the design effectively showcased the material in an elegant and organised manner, enhancing the overall user experience without overwhelming visitors.
Given the limited amount of content, our goal was to ensure that the design effectively showcased the material in an elegant and organised manner, enhancing the overall user experience without overwhelming visitors.





Imagery
Modern and Stylish Aesthetic
For the new site, we carefully curated stock imagery from Adobe Stock, selecting editorial, fashion-forward images that became a central element of the overall design.
We made these visuals a key focus, ensuring they complemented the modern and stylish aesthetic. It was important to the client that the materials featured in the clothing reflected natural and sustainable materials, which we highlighted through our image selection to align with the brand’s values of eco-consciousness and sustainability.
We made these visuals a key focus, ensuring they complemented the modern and stylish aesthetic. It was important to the client that the materials featured in the clothing reflected natural and sustainable materials, which we highlighted through our image selection to align with the brand’s values of eco-consciousness and sustainability.







Recognition and Awards
A Successful Transformation
The website's innovative design and user experience have received a variety of design awards, including the ‘Site of the Day’ award from Design Nominees and an honorable mention from Awwwards.
These awards underscore our commitment to excellence in digital design and highlight the successful transformation of J Stimler's online presence.
These awards underscore our commitment to excellence in digital design and highlight the successful transformation of J Stimler's online presence.



