A leading recruitment provider in the Technical and Engineering industries.
FDS approached Creative Brand Design as a brand-new start-up company. As well as the design and custom development of their online recruitment platform, they required comprehensive branding including bespoke logo design and brand guidelines, as well as brochures, business cards and comp slips. The key focus of the website build was the administrative functionality, which allows FDS to review and approve jobs posted by employers, as well as prospective candidates wishing to sign up.
We undertook the development of a bespoke recruitment platform, which allows employers to post jobs on a listing page, as well as using API integration to pull jobs directly from FDS’s CRM system. Candidate sign up features an extensive on-boarding process with a detailed user profile and the ability to upload CVs, qualifications and other important documentation, providing a powerful online application. Candidates have the ability to search for jobs via filters such as salary, sector or keyword and can apply directly online with just a few clicks of a button.
GDPR compliance was a huge concern for the company. We included advanced admin functionality that allows the FDS team to review and approve jobs before they are posted to the live site, as well the opportunity to vet any new candidates wishing to sign up, giving FDS complete control over the entire process and ensuring all data is secure and above board.
We undertook an extensive discovery process to determine relevant factors such as FDS Recruitment’s target demographic, evaluating their online habits and preferences, as well as analysing the company’s closest competitors within the industry.
These insights informed the bespoke logo design, colour scheme and brand guidelines that we developed, forging the FDS Recruitment brand as it exists today, and influencing the design of the website, and all branded materials, including brochures, business cards and comp slips.
The comprehensive branding, we developed for FDS has formed a strong company profile facilitating the successful launch of the company into the world of online recruitment. The new FDS Recruitment website has provided the company with a powerful online presence becoming a vital asset for driving new sign ups and receiving a great deal of engagement from both employers and candidates to date.
Thanks to the integrated email marketing system we developed, FDS have been able to regularly reach out to potential candidates and employers, helping to drive additional traffic to the site and advertise new roles as they become available.
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