Be Visible in AI Search

Frequently Asked Questions

What is GEO / Generative Engine Optimisation?

GEO, short for Generative Engine Optimisation, is the process of improving how your brand appears within AI-powered search results. It focuses on making your content readable, trusted and reference-worthy by large language models such as ChatGPT, Google’s AI Overviews and Perplexity.

Did this answer your question? Yes

That’s great glad we could help! Start a Project

No

No problem, one of our experts can give you a more in-depth answer. Ask our Experts

What exactly is GEO and how is it different from SEO?

GEO stands for Generative Engine Optimisation. It focuses on improving how AI systems read, interpret and reference your brand when producing answers. Traditional SEO is about ranking pages. GEO is about being understood as an entity and cited inside AI summaries. AI platforms do not rely on links or standard ranking factors. They rely on meaning, clarity, structure, semantic signals, external citations and entity strength. GEO sits alongside SEO but solves a very different problem: visibility inside AI generated results.

Why do AI engines struggle to understand most websites?

Most websites are written only for humans. AI models need structured signals, clear entities, relationship cues and consistent language to build an accurate picture of a brand. Without schema, entity definitions, disambiguation, internal linking patterns and external signals, AI systems often misinterpret who you are, what you do and whether you are credible enough to cite. This is why many strong brands are simply not appearing in AI answers yet.

What will GEO actually change on my website?

GEO touches content, structure, metadata, schema, topical relationships and how your brand is represented off site. We refine key pages so they follow natural language patterns that suit LLM interpretation. We apply structured data and entity markup that clarifies products, services, people and locations. We fix ambiguity and improve internal referencing. The goal is to make your website easy for an AI system to understand, not just a search crawler.

Did this answer your question? Yes

That’s great glad we could help! Start a Project

No

No problem, one of our experts can give you a more in-depth answer. Ask our Experts

Do AI engines use backlinks, and does GEO involve link building?

AI engines do not treat backlinks the same way as Google does in traditional rankings. They do, however, use external references, citations and trusted sources as signals of authority. GEO link building is not about chasing domain authority. It is about acquiring citations and mentions that strengthen your brand entity, reinforce topical expertise and give AI systems more confidence in referencing your content inside answers.

How long does it take to see results from GEO?

Most brands see initial improvements within the first month once technical and structural issues are fixed. Stronger gains come as content is reshaped, entity signals mature and citation work builds authority. AI generated answers update quickly in some platforms and slowly in others. Timeframes vary, but most clients see meaningful movement within the first twelve weeks and ongoing gains as reinforcement continues.

Will GEO affect my traditional SEO performance?

In most cases, GEO strengthens SEO because it improves clarity, intent, internal structure and topical relationships. Structured data, entity mapping, improved copy and clearer service definitions benefit both AI platforms and search engines. GEO is not a replacement for SEO. It is an expansion that prepares your website for a search environment that is moving toward summarisation and entity led visibility.

Did this answer your question? Yes

That’s great glad we could help! Start a Project

No

No problem, one of our experts can give you a more in-depth answer. Ask our Experts

How do you measure success with GEO when AI engines do not provide analytics?

We track brand mentions, citations, inclusion in AI summaries, visibility within conversational search tools, LLM queries and downstream behaviour like traffic, engagement and conversions. We also monitor keyword groups that are likely to trigger summaries and assess whether your brand is being cited. While analytics are early, the industry now has reliable ways of monitoring AI driven visibility and influence across platforms.

Will GEO help with Google’s AI Overviews and Microsoft Copilot results?

Yes. Both systems are entity focused and rely heavily on structured data, clarity and trusted references. If your content is not LLM friendly, you are unlikely to appear in these summaries even if you rank well in organic results. GEO improves the signals these AI engines use to decide which brands to feature inside their generated responses.

Is GEO suitable for small businesses, or is it only for larger brands?

Any brand that relies on search visibility benefits from GEO. Smaller brands often gain the most because AI engines flatten the playing field. If you have stronger entity clarity and better authority signals than larger competitors, AI systems may cite you regardless of domain authority. GEO is one of the few areas in digital marketing where small brands can move faster than big ones.

Did this answer your question? Yes

That’s great glad we could help! Start a Project

No

No problem, one of our experts can give you a more in-depth answer. Ask our Experts