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We’ve recently come across a few clients who have come to us saying they are unable to get rankings for their website. After looking a little into the history of their domains, we realised their issue lies with a past history of something called, ‘Unnatural Link Building’. This is the perfect opportunity to give you guys a little more information in regards to this issue.
Google has been recently making updates to their page ranking algorithms. With the release of Google’s Penguin, Panda & Hummingbird, how has this affected your website ranking?
Effectively these releases have shaken up the world of SEO. Link building has always played a significant role in upping any page ranking. In fact it still does! Google has simply changed the rules of the game. In past years you could step ahead of your competitors by simply adding back links to your website through outsourcing this task for a small fee. What Google has done has added the required component of Quality and Naturalness.
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”
Falling within this blanket of violation:
- Exchanging money for links
- Exchanging goods & services for links
- Excessive link exchanges (I’ll link you if you link me)
- Automated link posting
…just to name a few! As you can see Google has designated a large proportion of traditional SEO practices as ‘unnatural’ and against policy. Using any of these methods will not only will non work, it will cause Google to penalise you!
Have you or someone you hired for SEO used any of these Black Hat SEO methods on your website in the past?
This could be affecting your Search Page Rankings! With a small scale use of these methods in the past, you’re not likely to have the ‘Google Police’ knocking on your door. Although, wide scale use could potentially have your website Blacklisted.
So what is this you? What do you do? If you are unsure, feel free to contact us in regards to this.
How do we avoid unnatural linking in the first place? Well, a good starting place is reading through Googles policies when it comes to Search Page Ranking. Fully understanding their rules and regulations will help us stay well within the boundaries they set. All SEO should be done through natural practices using quality content. Links shouldn’t be forced into places the don’t belong. If it doesn’t feel natural, it probably isn’t.
To conclude, SEO can give your website an extremely beneficial advantage… if done in the right manner and can be disastrous if done against Googles guidelines. Be weary of cheap SEO offers. And if you’re unsure, do your research!!