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We created a new brand identity through exploring various new logo concepts. It was important that the new logo be modernised but also retained the brand iconic “V” shape, that many of Virtual IT’s client base were familiar with.
Various concepts, colour schemes and directions were explored through a collaborative process with the Virtual IT team, until a new brand identity was created with new brand guidelines.
A new modernised and subtly interactive website design was created, reflecting the new brand identity and using concepts from this to create custom designed brand elements throughout the site.
A subtle level of interactivity was included in the site development including parallax scroll effects and animated header scroll effects. An inverted clipping mark effect was used on the site hero to create a modern visual effect with the site brand identity.
Do you have a project in mind, that you feel our approach would work well for?
We’re always happy to discuss your project with you and put together a free proposal, just fill out the form below or give us a call to get started: