Virtual IT required a complete rebrand to move away from a dated “blue sky” concept to a more modern appeal. In addition to a complete re-brand a new website design was required to effectively ensure the new design continuity.

New Brand Identity
Bespoke Design
CMS Development
Interactive Effects
Web Hosting

A New Brand Identity

We created a new brand identity through exploring various new logo concepts. It was important that the new logo be modernised but also retained the brand iconic “V” shape, that many of Virtual IT’s client base were familiar with.

Various concepts, colour schemes and directions were explored through a collaborative process with the Virtual IT team, until a new brand identity was created with new brand guidelines.

A New Clean & Interactive Website

A new modernised and subtly interactive website design was created, reflecting the new brand identity and using concepts from this to create custom designed brand elements throughout the site.

A subtle level of interactivity was included in the site development including parallax scroll effects and animated header scroll effects. An inverted clipping mark effect was used on the site hero to create a modern visual effect with the site brand identity.