You may (or may not) be surprised to learn that social media is not all about sharing cat videos. It can also be a powerful marketing tool for businesses and brands.

Social Media Marketing works from a dual-pronged approach:

By targeting your customer base where they hang out socially, you find them in a state ready to engage with your brand. Every interaction they make with your brand allows you to learn more about what they like. What’s more, with each interaction, they inadvertently boost your SEO by strengthening the social signals that search engines use to help measure your brand’s authority online.

However, getting them to engage in the first place is a fine art.

Social Media goes hand-in-hand with Content Management and Off-Site SEO. It’s both a creative and analytical discipline that takes time, experience and dedication to master.

Creative Brand Design works with brands to optimise their social media presence across Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram. We are committed to delivering engaging, exciting content that is both highly shareable and optimised for SEO.

As one inevitably feeds into the other, creating positive online brand relations that cut across both UX and SEO, the power of social media as part of your SEO campaign cannot be stressed enough.

As part of a winning social media strategy, you may like to consider Facebook Ads and Twitter Ads to boost your exposure. Find out more about Social Media Ads here.

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