You may (or may not) be surprised to learn that social media is not all about sharing cat videos. It can also be a powerful marketing tool for businesses and brands.
Social Media has evolved from its humble beginnings and is now utilised in some way by people from all demographic profiles, from all over the world. By tapping into social platforms as a marketing channel, you gain access to a highly targeted resource that allows you to directly gain insights into and directly communicate with your target audience.
As one inevitably feeds into the other, creating positive online brand relations that cut across both UX and SEO, when it’s integrated into your existing SEO campaign, the power of social media cannot be stressed enough.
Social Media Marketing works through a dual-pronged approach
By targeting your customer base where they hang out socially, you find them in a state ready to engage with your brand. Every interaction they make with your brand allows you to learn more about what they like. What’s more, with each interaction, they inadvertently boost your SEO by strengthening the social signals that search engines use to help measure your brand’s authority online. However, getting your audience to engage in the first place is a fine art.