SOCIAL MEDIA MARKETING

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You may (or may not) be surprised to learn that social media is not all about sharing cat videos. It can also be a powerful marketing tool for businesses and brands.

Social Media has evolved from its humble beginnings and is now utilised in some way by people from all demographic profiles, from all over the world. By tapping into social platforms as a marketing channel, you gain access to a highly targeted resource that allows you to directly gain insights into and directly communicate with your target audience.

As one inevitably feeds into the other, creating positive online brand relations that cut across both UX and SEO, when it’s integrated into your existing SEO campaign, the power of social media cannot be stressed enough.

Social Media Marketing works through a dual-pronged approach

By targeting your customer base where they hang out socially, you find them in a state ready to engage with your brand. Every interaction they make with your brand allows you to learn more about what they like. What’s more, with each interaction, they inadvertently boost your SEO by strengthening the social signals that search engines use to help measure your brand’s authority online. However, getting your audience to engage in the first place is a fine art.

Why can’t we just do it in-house?

You could. However, only if you have in-house staff who have experience with social media marketing, the ability to produce shareable content, and the time to monitor your accounts & manage your interactions.

Social Media strategy goes hand-in-hand with Content Marketing and Off-Site SEO. It’s both a creative and analytical discipline that takes time, experience, and dedication to master.

It pays to find a professional who knows the inner workings of Social Media, and how to get the most out of your profiles. That’s where we come in. Our expert social media managers know that social marketing can be both hard and time consuming to get right – and you can end up doing more harm than good if you’re not careful when it comes to brand perception.

Outsourcing your social media not only lets you focus on what you do best, it most importantly means your social presence is in the best hands possible to grow your following, build your brand, and generate leads for your business.

How We Work

We Figure Out Where You’re Best Placed

With every new social media campaign, we start by determining which channels are relevant to your brand and which aren’t.

Facebook, Twitter, Pinterest, Instagram, LinkedIn, or Google+?

This is important because each platform has its own user demographic, unique tone and set of ‘rules’ for engaging with its users. This is why brands should avoid simply hitting all of them in the hopes of lucking out. For example, did you know that over 80% of Pinterest’s audience are female? Perhaps not the best place to advertise your cologne range. For the same reason, we wouldn’t recommend using memes in your LinkedIn strategy.

We Establish your Goals

Next, we confirm your goals and KPI’s so we know what we’re aiming for. This is key both in order for us to piece together a plan, and to ensure a successful ongoing marketing relationship.

Sales, brand awareness, social engagement?

We Create Engaging Content

We then focus on creating content & updates that really speak to your audience. We work with our talented copywriters to deliver engaging, exciting content that is highly shareable and optimised for each specific social media ecosystem.

We Build Your Audience

We strategically target potential customers who are likely to engage with your brand, along with industry influencers to help put your brand in front of those who will make a positive difference.

We Link Your Approach

The last step is to link all your social profiles into your approach to ensure that a consistent brand message and tone is delivered to your customers across multiple platforms, on whatever devices they happen to be using.

A Fully-Integrated Strategy

Creative Brand Design has experience working with brands to optimise their social media presence across a variety of social channels including Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram, meaning we can bring your accounts together to form a coherent social media marketing strategy.

Because we’re not just a social media agency, but a full-service digital marketing agency, we are also able to connect your social media marketing with all other aspects of your online presence. We’ll put together an effective multi-channel strategy that integrates your social media profiles with your search engine optimisation efforts and PPC campaigns for a well-rounded approach that allows you to reach your customers wherever they are.

As part of a winning social media strategy, you may like to consider paid advertising to boost your exposure.

We’d Love To Hear From You – If you’re interested in our Social Media Services, get in touch below through our Contact Form

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London Office: (+44) 0207 870 5794

Surrey Office: (+44) 01483 277 547

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Offices in Richmond & Guildford

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9.00am – 6.00pm

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