When set up and managed properly, online advertising has the power to be your single biggest source of new business. However, it can also cost you if not done correctly. It pays to find an expert who knows the inner workings of PPC, and how to get the best from your campaign.
With knowledgeable, experienced in-house search engine marketers, Creative Brand Design knows exactly how to make this precise science work for your business, driving customers direct to your website, efficiently, and with immediate effect.
PPC, also called Pay Per Click (or sometimes Cost Per Click), allows advertisers to bid for ad placements in the Sponsored Links section at the top of Google results when somebody searches for particular keywords. A winning PPC campaign is intricately researched and implemented with precision and skill, and will allow your target audience to find you immediately.
Google AdWords is the most popular form of PPC advertising, and arguably the most effective. AdWords, when used effectively, consistently demonstrates excellent ROI.
PPC Marketing through AdWords is so effective due to Google’s prime position as the most popular search engine used across the globe. With AdWords, users bid on keywords and pay for each click on their ads.
Each time an internet user performs a Google search, Google selects a set of ‘winners’ from the pool of AdWords advertisers to display in the results. These ‘winners’ are chosen based on the quality and relevance of their keywords and ad campaigns, the size of their keyword bids, as well as other, smaller factors.
Social Media Advertising
It’s not just search engines that offer opportunities for PPC advertising. Here at Creative Brand Design, our expert digital marketers know how to create winning social media ad campaigns on Facebook and Twitter. This is a great way of targeting potential customers where they hang out in their free time, and when harnessed correctly, poses a whole new avenue of advertising space.
Remarketing (aka. Retargeting)
Remarketing (also known as Retargeting) is the process of showing banner ads to website visitors after they have left your site. If you’re interested in taking your online advertising a step further, take a look at our Remarketing service.