From fixing crawl errors, to structuring your website to allow for optimal search engine rankings, our technical onsite SEO services help both potential customers and search engines access and navigate your websites content effectively.

Our expert search optimisation team have years of experience working with a large range of content management systems, meaning we have the knowledge needed in order to evaluate the hierarchy of your site for where you could be optimising to get the most out of your SEO campaigns.

What is Onsite SEO?

Whilst SEO is the practice required for ranking your website, onsite SEO refers to SEO factors that exist solely on your website or webpage.

Onsite SEO typically has a strong correlation with user experience. Search engines, particularly Google, uses algorithms to judge your website and determine whether or not it follows best use guidelines.

If users land on your site and aren’t immediately able to tell what’s what, then this is an indicator that your onsite SEO might need reevaluating.

How We Work

As one of the first steps of most of our SEO campaigns, Creative Brand Design will run a comprehensive technical onsite audit to assess your website, highlighting areas for improvement, benchmarking positive attributes, and assessing your website’s keywords. We will then provide you with a report of your current performance and our recommendations for on-site optimisation.

Following this, if required, we can make the recommended adjustments, or relay the recommended changes to your current webmaster.

In Depth Audits

When deciding which websites come out on top, Google takes over 200 different factors into consideration. Technical SEO takes a look at the foundations upon which your site is built, which can sometimes make or break your ranking ability. The good news is that there are a number of tweaks that can be made to boost your rankings and increase your traffic.

With the latest search engine algorithms in mind, our onsite SEO audit analyses your site in depth for a number of issues.

For the most part, onsite SEO is all about making sure your website is user friendly

We will be improving your Seo and rankings through improving user experience on your site – both of which can lead to more sales and leads. We look at factors that make both search engines and real people happy with your website.

Main Factors We Look At

Website Structure

One of the best ways to encourage customers to browse your website is by structuring it to allow for optimal user experience. This involves taking a look at designing your user interface for ease of navigation – encouraging engagement and conversions.

Internal Links

Like most of the points on this list, internal linking both benefits your rankings and your website experience. By including links on higher performing pages to lower performing pages, you can help to distribute ranking ability throughout your site. Similarly, buy pointing users to similar relevant pages, you can increase the time spent on the site and decrease bounce rate.

Meta Tagging

It’s important that you don’t overlook your Meta description – it’s the first thing users see when your site comes up in search results.

An effective Meta title both contributes a large deal to your page’s ability for ranking for a target keyword, it also has the chance to make a great first impression on searchers. If it’s written really well, then your CTR will also be higher – boosting your rankings for certain key terms.

If you’re using images on your page, then it’s recommended that you use image alt tags to further optimise your content. Not only does Google appreciate the additional accessibility, a well optimised alt tag will give your image a chance of appearing in image search for relevant keywords.

Keywords

It’s important to carry out the proper keyword research in order to ensure that you’re targeting keywords that are profitable and not too competitive for your business.

However, you may be surprised to hear that it’s not wise to go overboard with the amount of keywords that you include in your website content. This is called ‘over optimisation’ and Google considers it as an unnatural attempt at manipulating search results.

Along with relevancy, we also look at keyword density in order to ensure that you’re not over-stuffing and that your content is still readable.

Content

When writing content, you should be aiming for text that is equally keyword optimised, relevant, and well written in order to ensure a positive experience for potential customers. Company blogs are also important in maintaining a freshness score. Whilst you may not feel like you always have points of worth to share, there is SEO value to be had in regularly updated, engaging content.

As part of our content audit, we also look at your duplicate content score, which can have an impact on your rankings. Google rarely shows multiple versions of the same content and is forced to choose which version is the most relevant result to display. This dilutes the visibility of both duplicates and creates keyword cannibalisation issues.

We’d Love To Hear From You – If you’re interested in our Onsite SEO Services, get in touch below through our Contact Form

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London Office: (+44) 0207 870 5794

Surrey Office: (+44) 01483 277 547

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Other Services

Our SEO campaigns are bespoke to our client’s individual needs, and usually combine a number of services. You might also like to check out:

Local SEO

Social Media Marketing

Remarketing

Penalty Recovery