MR MEN SHOP
Mr Men Shop is the official online stockist of Mr Men and Little Miss personalised merchandise.
MR MEN SHOP Overview
CreativeWeb worked on the Official Mr Men Shop, where we were tasked with the online advertising of the store via paid channels. Using a mix of Search, Display, and Shopping Networks, we provided campaign set up and ongoing PPC optimisation to drive sales and improve the visibility of the website for target keywords.
We Delivered:
- PPC Setup and optimization.
- Optimization and set up across Search, Display, and Shopping Networks.
- Paid Facebook demographic targeting campaigns.
- Promotional campaigns for retail holidays.
- Email Marketing.
MANAGEMENT AND OPTIMISATION
SEARCH, DISPLAY, AND SHOPPING NETWORKS
We provided ongoing PPC optimisation and initiated the campaign set-up, using a mix of Search, Display, and Shopping Networks to drive sales, improving the visibility of the website for target keywords.
We put together highly targeted, content driven ads for Google Search- achieving an impressive overall CTR of 5.00%. On top this we then created merchant feeds to ensure their merchandise was accessible via Google Shopping, designing bespoke, interactive ads for the display campaigns, for maximum customer engagement.
THE RESULTS
We delivered a consistent 3:1 ratio of revenue vs spend across all campaigns ensuring a well optimized scalable paid campaign that generated significant income and profit for the online store.
Demographic profiling was put in place on Facebook and continues to be used to influence a paid campaign reaching the appropriate demographic for the customized merchandise.
The holiday campaigns were a huge success, especially black Friday which saw almost 1000% rise in sales and a 5:1 ratio of revenue vs spend.
