The SEO industry has grown at an alarming rate for the last few years. More and more companies are now investing in their online presence to ensure they beat the competition next year. It’s important for all SEO professionals to keep their finger on the pulse and stay ahead of the game if they want to succeed. Likewise, the business owners who use their services should also aim to gain a good understanding of how the industry will progress. On this page, you will find lots of information about the ranking factors and trends that will become important next year.


Effective page tagging

More people will use mobile phones to access the internet than ever before in 2016. That means it’s imperative that all websites display correctly across every handheld device. Heading tags are very important because they can help that to happen much more easily. You’re going to read a lot about H5 tags in the next twelve months.


Interactive content

Most business owners understand the advantages of creating infographics to promote their products. However, interactive content like quizzes will become more popular as we enter 2016. Encouraging a customer to interact with your website and brand is a much better means of promotion. That is especially the case now that most people are using mobiles and tablets.


Quality original content

Google plans to launch a war against dodgy computer-generated content in 2016. Already, we’ve seen how websites that publish unique and original text are being awarded with a better ranking. There are currently tools some people use to automate the content on their site by pulling it from other pages online. People trying to improve SEO should avoid those tricks in 2016.


Less emphasis on keyword search volume

In the past, keyword search volume was a reliable metric for predicting the level of organic traffic a site would receive. That is no longer the case as we reach the dawn of 2016. There are going to be lots of SERP elements that steal organic clicks, so SEO experts will need to take a look at the search results page before pushing ahead.


Rich answers

Google claims to provide rich answers for around 35% of the queries typed into its search engine these days. That is a fantastic opportunity for website owners to increase traffic and get more hits. You need to publish unique and original information about your chosen subjects, making it possible for your link to be included when people ask relevant questions.


There are many more changes on the horizon, and so, SEO experts will need to keep a close eye on SEO news. We’re working in an evolving marketplace that can change at any time, meaning people who specialise in search engine optimisation need to remain flexible in their approach towards the task. With a bit of luck, the information on this page should help to point you in the right direction for 2016. Just remember that mailing list subscriptions and industry newsletters are the best way to stay on the cutting edge.