Remarketing is a powerful way to engage with potential customers. It allows you to tag pages of your site with particular terms, which, in combination with a targeted AdWords campaign, will display relevant ads to people who have already visited certain pages of your website.

Remarketing helps to ensure that your brand is at the forefront of the web user’s mind. When they are ready to buy the product they have been researching online, you’re most likely to be the brand they choose.

Remarketing Techniques:

  • Standard Remarketing

Shows ads to previous visitors to your website.

  • Dynamic Remarketing

Shows ads of products and services previously viewed.

  • Remarketing For Mobile Apps

Shows ads to those who’ve used your app or mobile website.

  • Remarketing Lists for Search Ads

Shows ads to your past visitors as they continue to search after leaving your site.

  • Video Remarketing

Shows ads to people who’ve watched your videos or YouTube channel as they view other YouTube material and browse videos, websites and apps.

Combining these techniques with additional targeting methods, such as interests, demographics and keyword campaigns, can radically improve conversions and ROI.

For the Creative Brand Design team, Remarketing is a natural extension of the PPC discipline, taking the principles of that discipline to their logical conclusion. A highly sophisticated aspect of SEO, Remarketing can, in the right hands, have a dramatic impact upon conversions.

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