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Search Engine Optimisation
Search engine optimisation (SEO) is the process of improving the visibility of a website, or a web page, in search engines via the “natural” or un-paid search results.
Creative Brand Design has extensive experience as an SEO agency and we continue to adapt and improve our knowledge and techniques to remain ahead of competition. Our SEO specialists consider how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience, in order to perform effective offsite and onsite search engine optimisation of your website.
At the start of any SEO campaign Creative Brand Design will assess your website to highlight areas for improvement, benchmark positive attributes and assess your websites keywords. We then provide you with a report of your website and our recommendations for onsite optimisation. Then if required, we can make the onsite adjustments recommend in our report, or we can relay the recommendation for changes to your current webmaster.
Our onsite SEO techniques include:
- Ensuring onsite content is fresh, keyword rich and engaging
- Editing the view state of pages to ensure search engine spiders can
crawl through with ease.
- Erasing duplicate pages, repetitive text and editing lengthy or
- Ensuring all non-HTML content is repeated as on-page content so it
can be indexed by search engines.
- Optimizing the website URL’s and site structure.
Once your website has been fully optimised we perform routine off site optimisation. Offsite optimisation refers to actions taken outside of a particular website to make it more visible to search engines. We use the most effective tools and techniques to increase your websites online visibility and drive relevant traffic to your site.
Our offsite SEO techniques include:
- Link building; the process of directing links to your site from other relevant sites to increase your websites page ranking.
- Well-written article submissions to portals in your industry.
- Social networking of website and promotion.
- Blog creation, submissions and commenting.
Social networking has become a hugely integral part of a successful SEO campaign. Social networking provides you with a means to promote your site and its content to an expanding group of followers that are directly interested in your website and what it does. Regular promotion of your website through social networking tools will give your website the edge over your competitors and keep up website traffic and repeat visits.
As part of our SEO packages we perform effective social networking promotion of your site through a variety of social networking tools including Facebook, Twitter, Digg, Delicious and Linkedin.
Analytics and Reporting
As part of our SEO packages, we will provide you with a full monthly report of your website performance, targets that we anticipate to reach in the next month and goals that we have reached. We use state of the art tracking tools to analyse your websites hits, where your website traffic comes from geographically, and from what sources your website traffic is coming (Google, direct links etc.). We also track, the time users spend on your site, your websites bounce rate and everything that is essential to know about your website performance.
As part of our packages we also, through our analytical tools, can track the conversion rate of your website traffic and put set website layout optimisation tools in place for change management of your website.
Pay Per Click Advertising
Pay Per Click marketing, also known as PPC management, allows your website to be seen in the search listings for your chosen key phrases within minutes of your account being set up. This allows your target audience to find you for your products or services immediately. We offer pay per click campaigns in order to help you get results fast with your website.
Pay Per click has the added benefits of almost immediate results on search engines for your advertising program. This allows you to quickly adapt to trends in your market and advertise to them until organic SEO can catch up, which enables you to easily gather information of effective keywords and the performance of your online campaign.
Please Contact us for more information on Pay Per Click campaigns.
Every website and its market are different. We base our costing on what we believe needs to be done and the competition in our online market place. We therefore don’t believe in offering standard package and rates for our SEO programs as every website is different.
We can provide a free review of your website and its current SEO status. To get a quote for an effective SEO campaign, please Contact us for your free SEO report.
Want a SEO report and quote?
Then fill out the form below and we will get right back to you a SEO report on your site and a quote for us to optimize your site :